Five Ways To Increase Your Book Sales
Use these five strategies contributed by DYB’s Top-Performing Publishers to get the most out of DYB services

1. You must market consistently

DYB top-sellers do one thing consistently well: They Market! Some do it weekly, monthly, or quarterly. Many use direct mail to targeted lists obtained through a list broker. Many write articles for magazines and newsletters in their genre. All of them publish top-quality books in their fields and take consistent action to promote them.

2. Bundled book offers “outpull” all other offers

Clarify your offer to your specific target market. DYB top-sellers understand that they must earn $75 to $99 per sale to do well. What if your book is only $15? The answer is “bundle” your way to a higher pricing point. Sell books from other publishers too. Sell a library of 5 books for $80 in a bundle on a hot topic your market loves.

3. Sequential follow-up generates profits

Every inquiry is valuable. Most of the profit for DYB top-sellers is made “after” the first sale. Mailing (and e-mailing) timed offers to captured “first-time” customers every 2 weeks for other great products can generate 85% of your yearly profits.

4. Cross-market to get “free customers”

Why not save money on marketing? Find any person or business who sells anything non-competitive to your market. Agree to split profits with them, then have them promote your books to their customers using your DYB special order hotline 800-number to take the orders.

5. Systemize your marketing to drive more sales

Every day that goes by without implementing a marketing campaign is a “costly day.” Hire a local mailing service to mail postcards with an irresistible offer for your book to a list of proven buyers. Double your effort every month, we’ll take consistently more orders for you and you will soon be earning large DYB royalties.