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It's all about exposure to your market. The need for exposure is what drives large publishers to buy front of the store space at Barnes & Noble at a premium. Why? Because when they do their books get noticed. If your books don't get noticed by your market you know they won't sell. The job of marketing your books is all about creating exposure and letting the people in your market know about your books in an exciting way that gets noticed. Niche marketing and the new emerging DYB technology will give you an excellent marketing edge.
An important shift small publishers have a difficult time making is in moving from selling personally to impersonally. Most entrepreneurs find personal selling easy, while discovering more challenges attaining similar success by marketing impersonally, to larger numbers at a time. The way your publishing business will grow is to consistently reach more people with messages about your books. You market needs more compelling reasons than ever before.
DYB's most successful clients market by selling to the book trade--book distributors, bookstores, etc--and they also do a great amount of direct marketing to end user customers. How do they succeed? With a good mix of off-line and on-line (Internet) marketing strategies that produce sales.
Your DYB Marketing Resources Center provides you with knowledge and marketing services to help you create the business you have always dreamed of having. At DYB we have access to marketing experts and actively seek to bring them into our success laboratory to give you exposure to them.
Learn more about our Small Publisher Program by clicking the button below:
Once your trade and direct marketing is generating even a small volume of sales it is time to install a cost-efficient 24-hour order capture system. At DYB we feel that small publishers must look and operate like big businesses.
DYB gives you the ability to capture every customer order in every way possible.Once you sign up for our Small Publisher Program we give you a unique 800 number for use in every aspect of your marketing. You will receive a toll-free fax number so that distributors can fax purchase orders to us. We will also capture all of your Internet orders on your web site (Option #1) or a mini-web site that we create for you (Option #2) . In addition, if you choose you can allow customers who prefer to mail in checks and money orders to send them to your DYB account and we can handle capturing those orders for you as well.
At DYB you will find that most of your orders are derived from your customers calling your DYB toll-free number and interacting with one of our live staff operators. Your customers will love to call your 800 number to place their order with a real, live, friendly, person. At DYB, we feel that your customer should be able to order your books when they feel ready to buy, so our great staff works to capture your orders live 24 hours a day and even on holidays.
At DYB we handle all of your order-taking to the trade, as well as direct to consumers.
Learn more about our Small Publisher Program by clicking the button below:
At DYB, shipping is paid for by your customers who are placing an order when calling your DYB 800 number. This eliminates all your present outbound shipping costs. If you have been shipping orders yourself, this cost vanishes for you as soon as you sign up for the DYB Small Publisher Program.
More importanty, once you have an automated shipping system to support your marketing and order capture, you can grow your sales to much larger proportions without constraint. If your present orders go out late consistently, or get missed, this is slowing down your progress.
Learn more about our Small Publisher Program by clicking the button below:
At DYB, our philosphy is that cash flow and profit is the life blood of your business. Therefore, it is as important to us that you do very well financially with your DYB Small Publisher Program. To ensure this we have created the Small Publisher Program to do three things consistently:
First, we work hard to make sure that you get paid on time and accurately for all sales each month. We ALWAYS send you your check fon the 10th of each month for the previous month.
Second, in the Small Publisher Program we always give you 100% of the full list price of your book for each book sold. If your book's list price (selling price in bookstores) is $20 and you sell 40 in January, then on Feb 10th DYB will generate and mail your check in the amount of $800 for all January books sales.
Third, at DYB we know that while you will do well selling to first-time customers, most of your profits are made on consecutive sales to your client list. This is called your Back End Sales. Because we give you access to your full contact list all customers who have ordered from you at all times you are always able to market to your own list any time. However, we can also help you build a back end of products and sequential offers to your client list in a sophisticated and professional way to help you build mammoth profits.
Learn more about our Small Publisher Program by clicking the button below:
At DYB we have carefully built into our Small Publisher Program all four essentials to make more-than-sure you have a great automated book selling system that gives you more freedom, accuracy, cash flow and profit.
  
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