Overview
DYB marketing experts will develop your complete marketing and media package filled with the most valuable, professionally copywritten, and expertly designed marketing tools and materials you need to promote your books effectively. Our team has experience performing marketing on best-selling International titles.

We will help unify your primary message into one clear and compelling theme. Marketing one concise message is more effective and saves media dollars because your point comes through faster.

Your package will include letters, three different full-color brochure designs, postcard designs, bookmark designs, a one-sheet for distributors, a tip sheet for promotions and much more—all materials are delivered with full-color representations and on a CD-Rom for your files.

Your entire Marketing Kit is created after a DYB marketing coach conducts your first telephone consultation with you and/or your marketing team, and is delivered to you in one neat-and-clean packet. Later, if you decide to hire DYB to implement some or all of your marketing for you, we’ll have everything we need to completely engage yur marketing plan. We can help you with ad buying, book wholesale/retail instore promotions, and so much more.

Also, many publishers with well-established media programs still hire us to perform this valuable service. They use the DYB Marketing and Media Kit to revamp and refine their marketing thinking to communicate one clear message, and to break patterns of disunity which have muddied the communication elements that their businesses have acquired as they have evolved.

Marketing & Media Welcome Kit
Immediately after signing up for the Marketing & Media Kit Development Program, you will receive a Welcome Kit by overnight courier that includes a send-back packet. You will slip a copy of your book into this send-back packet along with your Marketing & Media Questionnaire and you'll overnight the send-back packet to your DYB Marketing Coach. The next day your marketing coach will call you to set up your first Marketing & Media Evaluation Consultation.

Coaching Session #1: Marketing & Media Consultation
A DYB Marketing Coach will meet with you by telephone to discuss and develop the one overall unifying message which will become your USP for your publishing company and your book marketing campaign. Anticipated marketing methods will be discussed and the below Marketing & Media elements adapted to each application.

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