| > Home > Sell More Books
Overview
DYB marketing expert coach will help you by evaluating your book(s) and your market, as well as your ideal ultimate goals to determine the marketing direction your book must take to fulfill your goals. Every book has potential, not all books fulfill their potential. Why? Mostly as a result of insufficient marketing direction and action. The Professional Marketing Evaluation is designed to give you the direction you need to know where to go next and to determine what must be done for you to get as close as possible to reaching your ideal sales goals.
PME Welcome Kit
Immediately after signing up for the Professional Marketing Evaluation Program, you will receive a Welcome Kit by overnight courier that includes a send-back packet. You will slip a copy of your book into this send-back packet along with your Quick Start Q&A form and overnight it back to your DYB Marketing Coach. The next day your marketing coach will call you to set up your first Evaluation Consultation.
PME Coaching Session #1: Evaluation Consultation
A DYB Marketing Coach will meet with you by telephone to begin evaluating your book(s) and your market, as well as your ideal ultimate goals to determine the marketing direction your book must take to reach your goals. This session will set the foundation for all of the work that your consultant will perform for you in the next steps.
Development of Your Written Evaluation
Using a combination of research and comparative evaluative methods, your coach will begin crafting your written evaluation. Your coach will provide directional comments and information that includes strategy regarding 22 different ways to sell your books, which will closely harmonize with the genre and content of your book(s) and which marketing methods would constitute lower probability methods for generating book sales. Your coach will also present a brief sample marketing plan outline giving you definitive directional advice based on low, medium and high budget considerations.
Your coach will also use three evaluative methods for determining the potential of your book from a marketing standpoint, while professionally scoring the true sales potential of your book using three criteria:
1. The Barnes & Noble Buying Criteria
2. The DYB Fulfillment Marketing Criteria
3. The D’Angelo Marketing Criteria -- Developed by Best-seller Marketing Consultant, Allen D’Angelo
|
PME Coaching Session #2: Evaluation Consultation
After your 38-page report has been completed and sent to you, you will meet again with your DYB marketing consultant by telephone to discuss the results of your evaluation, answer any questions you have and give you our suggestions for setting your marketing direction.
COST: $170 for one-time service
| ”Before working with DYB I really held myself back a lot. As a small start-up publisher, I wasn't sure how well my books would sell. This hesitation resulted in my not taking enough action to promote my books. I wasn't sure how to market my books, where to get the money to market them, or where to start. Time passed after my books were printed, and they just sat there in my mini-warehouse."
"Then I heard about DYB, so I called them to receive a free information packet. When I read about their Professional Marketing Evaluation Service. It was just the starting place I needed, so I called and signed up for the Professional Marketing Evaluation over the phone. The next day I received a PME Welcome Kit instructing me to send back to DYB a copy of my book with a form that I filled out, then shipped back in the pre-paid overnight envelope that was enclosed.
A DYB expert marketing coach called me the next day to set up the first of two consultations. I chose to set my appointment for the next afternoon so I could get fast direction to enhance my entire marketing program. My DYB coach interviewed me by telephone to ask about my marketing, what I was doing, what I wanted to do but felt held back by. I was asked a lot of thought-proking questions during my first 45-minute interview. My DYB marketing coach was warm, caring and knew what to do. As I mentioned, I had sent in my a copy of my book, all my self-made marketing materials and a brief description of what I wanted to have happen with the book. He then generated a full 38-page marketing evaluation that gave me compelling direction on all marketing and sales issues, contained actual contact information, and was customized for my book and categorized so that I could begin calendarizing new actions to attain new sales, both in the book trade and using direct-to-consumer fulfilment. This program evaluates the marketing strengths and weaknesses of your book and your book program, so that you can set the right direction and gain momentum with fewer slowdowns. I belive that I made twice as much progress with the objective advice of the Professional Marketing Evaluation program. I would reccommend it for small publishers who don't know what to do next or have discovered that the things they are doing aren't working. It cost extra to do, but it was well worth it for me.”
Tamera Shuster, Banyan Publishing, New York
|
|
