| DYB Small Publisher Fulfillment Program |
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In marketing we know that taking action is what brings results. The ad is either placed or it isn't. The direct mail postcards are either sent or they are not. The greater the number of successful marketing actions you take, the greater your success. When you increase marketing strategically, you gain more sales, cash flow and profit. If your sales are not performing as well as you would like, your marketing either lacks direction--you mail to the wrong list, place ads in the wrong publications, or choose bad marketing vehicles, etc.)--OR your marketing lacks intensity--you don't do it often enough, or reach large enough numbers of potential readers to get a sales response. Maybe you are lacking direction AND intensity. If so, adjusting only one area (i.e just direction or just intensity) won't help you. Whatever your problem, it can be fixed quicky and at ANY budget with one of more of the below DYB marketing services . We can start together, even if on a very small basis and grow, but you must do something to jumpstart your sales.
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Service #1
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Professional Marketing Evaluation
DYB marketing expert coach will fully evaluate your book to reveal its true marketing and sales potential. You'll receive two expert coaching sessions and a 38-page report fully exploring your decisions for influencing the marketing direction your book to help you get as close to your desired sales result as possible. Learn more |
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Service #2
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Marketing & Media Kit Development
Our Marketing and Design Team will consult with you and create your Marketing & Media Kit, a package filled with the most valuable, professionally copywritten, expertly designed marketing tools you must have to promote your books effctively. You will receive a full kit that includes a CD-ROM of all designed kit elements. (We suggest using service #1 Professional Marketing Evaluation in conjunction with this service) Learn more |
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Service #3
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Custom Advertising Planning
This program takes small publisher to the highest sales peaks possible by creating a complete custom advertising plan that includes improving trade sales--to bookstores, book distributors, library distributors, selling foreign trade rights and book trade shows. In addition, it creates for you a full-spectrum of advertising buys. Here we will pair you with mastermind experts who have worked with authors and publishers appearing on such shows as Larry King Live, Oprah, Coast-to-Coast radio and other significant national broadcast media shows. Issues that will be determined will include: buying of front-of-store space inside national chains, targeting chain stores with special promotions, consumer advertising buys to drive bookstore, online and direct to consumer sales. This program is for the growing publisher who want to jump 10 levels in 6 months. Learn more |
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Service #4
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Success Action Marketing Implementation
Here we consult with you to capture your internal picture of your ideal business from a sales and marketing standpoint. Then we analyze where you are--identify your biggest challenges, frustrations and growth stoppers. Next we bridge the gap between your ideal business and your present business. We identify a series of Marketing Actions that must be engaged to take you where you want to be. Then using a simple philosophy that works, we systematically help you "market through each challenge area." We focus on your marketing by expanding your reach one area at a time. DYB will implement all of the marketing actions you choose--design, mailings, ad buys and promotion negotiations. Upon request we will also create a monthly/quarterly/semi-yearly automated marketing program that will systematically sell for you handsfree. You will receive all documents, proof of mailing.Learn More |
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Service #5
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DYB Marketing Coaching/Executive Advancement Education
Whatever your level of publishing success, you can achieve more. Our coaching programs are very dynamic, not boring teleconference-based static lectures. What makes our coaching programs different is that you are actively exposed to other highly, non-competitive publshers who are generating the level of sales you now desire. You will be exposed to high-performing DYB publishers who are active in our system. The program is driven by our high-energy coaches who demand more from themselves and our clients every week. Face-to-face monthly sessions are scheduled throughout the year for those who want more (travel required) and you will have an opportunity to meet at DYB headquarters once per month or quarter for executive advancement continuing education. Learn More |
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