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DYB is a division of Archer Ellison, Inc., founded by Allen D'Angelo, M.S in 1994. Archer Ellison, Inc. was originally founded by Allen after successfully publishing three niche industry trade business books. After speaking at trade shows and conferences throughout the early 1990s and generating 3 best-selling niche books on marketing for the Cosmetology, Accounting and Consulting Industries, he began working with frustrated small publishers to help them improve their marketing, automate their operations and free themselves from their business.
Allen consulted with over 5,000 authors, consultants, industry professionals, self-publishers and small publishers from 1994 to 1999. During that time many of his clients grew from micro-publishers to six- and seven-figure income-producing businesses. Allen's clients have appeared on television's Biography, Larry King Live, Oprah, Coast-to-Coast Radio and hundreds of radio and television programs, successfully promoting their books.
Mr. D'Angelo's friends, clients and colleagues include: James Redfield, author of The Celestine Prophecy; Richard Bolles, author of What Color Is Your Parachute; Dave Chilton, author of The Wealthy Barber; and Joe Vitale, author of Spiritual Marketing.; and many other successful authors and publishers.
Allen's love for small publishers and publishing books combined with a burning desire to help publishers led him to begin developing creative marketing and fulfillment systems that would simplify and improve the strategic approaches and sales results of small publishers.
In 1994, Mr. D'Angelo introduced the first fulfillment service to a handful of small publishers who grew an average of 41% in their first year and earned a profit using Mr. D'Angelo's most creative direct marketing and fulfillment strategies for direct customer sales. His clients soon discovered Allen's penchant for business growth and his ability to help them make their failing ventures profitable by using his own brand of dynamic ingenuity and unrelenting tenacity, which he claims most publishers lack.
Archer Ellison, Inc. introduced its publishing, marketing and fulfillment services on the Internet in 1997.
  
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