Four Point Marketing Strategy For Authors and Self-Publishers That Works
Why do some books do so well while others fail? Consider what makes Dr. Phil's Number One Weight Solution a number one book--even when Dr. Phil is not exactly skinny. Or what makes the South Beach Diet so popular? Is it timing? Is it smart marketing and the right amount of exposure? At DYB we know that it is both.

The way to grow right now is to diversify your risks. You do that by developing lots of published products, not just one or two--and maybe some really different products other-than-published products. It behooves you to also cut your overhead such as by lowering your shipping costs as in the DYB Small Publisher Program.

Here is our back to basics, uncommon sense-based Four Point Marketing Strategy for setting a solid foundation for happy and successful publishing.

1. Make sure your books are available through as many trade distributors as possible

You must cover all of your trade industry bases so that bookstores, libraries and other resellers can have access to your books. Make sure that your book is available through Ingram, Baker & Taylor, Quality Books, Amazon.com, etc and as many trade and also niche distributors in your field as possible. If you are not sure how to do this hire one of our marketing coaches to set it all up for you. We will make sure that all bookstores have access to your books. In addtion, we'll make sure that Amazon.com, Barnes & Noble.com and over 200 other online bookstores have your book in stock. Click here to sign-up for DYB Marketing Coaching to have us evaluate and improve your trade program to make sure you are not missing sales. In the DYB Small Publisher Program, we also handle all of your order taking and shipping to all bookstores and distributors. In addition, if you are currently paying shipping fees to Ingram we'll show you how to get them to pay for all in-bound shipping. Special Note: Putting your DYB 800 number on the back cover of your book, on the inside of your book with a special offer.

2. Automate your direct marketing and customer direct fulfillment

You must get exposure for your author and your book. If you are self-publishing, in order to dominate your niche marketing you must get your name out there and information about your book. Direct marketing provides a way to do both very cost effectively. The marketing tactics are different for every publisher and are determined by your market, the topic of your book and a handful of very critical factors. Pair up our DYB Small Publisher Program with Success Action Marketing Implementation (SAMI) Program to start on the road to marketing and fulfillment automation--then all of the marketing and fulfillment will get done for you.

3. Grow your present marketing success effort consistently

So many self-publishers and small publishers settle for too little. Magazine article and excerpt placements are a good way to get your name and book title out there, but it's not enough to sustain your sales. You must focus on finding very creative ways to "multi-layer" your niche market. One shot marketing isn't enough to create a sustainable result. If you are using four marketing and advertising methods that work for you, try doubling them. If you can't double them you can probably grow your effort by 10% to 20% per month. Bottomline, you must market to get results and you must grow your marketing to grow your sales. For the ultimate do-it-yourself service combination sign-up for our DYB Small Publisher Program and Professional Marketing Evaluation. The evaluation with give you all of the do-it-yourself direction you need to implement your own marketing and the Small Publisher Program will capture and ship all the incoming toll-free and Internet orders for you. Or if you want DYB to do it all for you try the our DYB Small Publisher Program and Success Action Marketing Implementation (SAMI) Program combination.

4. Add more well-tested, proven marketing methods to your advertising program

Sounds like common sense, doesn't it? We are continually amazed at how uncommon common sense is when it comes to publishers and marketing decision making. To put it in the words of many modernday marketing gurus, “If you are not continually seeking and testing new approaches and advertising methods--testing on a small scale--you are stealing from yourself!" To put it more mildly, not trying to do better marketing, engage smarter advertising, to reach more people, even if only doing it by adding a little more at a time is unfortunate because you start missing out on the increase that is yours. To learn how to add more successful marketing to your present publishing program, consider signing up for DYB Marketing Coaching then once you know what to do, you can decide whether to do it yourself or hire DYB to do your marketing for you in the Success Action Marketing Implementation (SAMI) Program.